YOUTH MUSIC AWARDS 2019
When given the brief to create a Youth Music Awards we wanted to do something different.
We created the theme catching feelings which focuses on music’s role as a soundtrack to hallmark moments in our lives as youths.
Our goal was to make the awards accessible to a wider youth audience. We created 13 award categories that resonate with the theme such as, “best song to fall in love to, “best song to break up to” and “best song to party to.
Over 400 songs produced by 115 young artists were nominated by the public. The songs were then scored by a panel of judges from the music, media, and government sectors.
Over 14900 votes from 12000 youths were garnered through our online voting platform.